nov 22
2009
The Axe that Keeps on Giving
Random thing I noticed: both GQ and Wired featured this axe in their holiday shopping guides. Axes are hot Christmas gifts this year!
12 comments
I'd be concerned if someone I know had an axe named "HUSH NOW".
posted by Jed at 2009-11-22 18:54:36 
I also noticed the same Axe in a Comm Arts ad about non-Axe related design.
posted by Andrew Simone at 2009-11-23 13:12:30
Everyone knows the Gransford Bruks is the only axe to drop a C-note on.<br /><br /> http://www.gransfors.us/axes.html
posted by Rob at 2009-11-23 16:43:10
Or, perhaps both "GQ" and "Wired" are in bed with the ax company's publicist.
posted by growler at 2009-11-23 19:21:36
unless you're a lumber jack, i dont see why an axe will appeal to you as a holiday present.
posted by Newsflx at 2009-11-23 20:26:16
I call "Shenanigans" I can't even find out what kind of steel the blade is made with or how it was forged? <br /><br /> <br /><br /> Looks like GQ and/or Wired must be pretty smitten with Buchanan-Smith's marketing techniques. They look like a decent graphic shop but I am not sold on their axe production just yet?
posted by ryanl at 2009-11-24 14:59:59
Isn't that GQ list "powered by Wired" or something? I thought those two lists were somehow connected..What I really want is not an axe, but that new Nikon projector digital camera.
posted by marrina at 2009-11-24 15:06:23
No, they were different lists...<br /><br />
posted by Rex at 2009-11-24 15:08:12
Valet posted <a href="http://www.valetmag.com/living/space/2009/bleeding_edge_051109.php?rss" target="_blank">something about these axes last May</a>.
posted by Matt Thomas at 2009-11-24 18:52:03
Moreover, Valet has also include this axe in <a href="http://www.valetmag.com/features/2009/gift-guide/best-made-axe.php" target="_blank">their gift guide</a>.
posted by Matt Thomas at 2009-11-24 18:54:01
"unless you're a lumber jack, I dont see why an axe will appeal to you as a holiday present."<br /><br /> <br /><br /> You would be surprised to know that some people actually appreciate such weird gifts! Many won't appreciate a truck as gift, but I know someone who lives and breathes trucks. To him, a truck is what a Mercedes is to us. :)<br /><br /> <br /><br /> Then I have a neighbor who loves playing with hammers and chisels. No, he was/is not a carpenter so that is what makes his "pastime" weirder! :)
posted by Martha Jons at 2009-11-27 01:47:26
Noticed that earlier tonight when reading Wired and GQ on flight. Is that collusion or the ultimate gift guide faux paus? Some PR company is high-5ing that victory. It's like a game to get a random word in a presentation. "We got an axe into 2 of the biggest gift guides of the season!"
posted by rje7 at 2009-11-29 03:18:46
