jul 29
2009
Starbucks 2.0
I'm surprised it took Starbucks this long to experiment with spinoffs, but is the whole rustic thing really the right direction?
7 comments
Reminds me of the J Crew Liquor Store. Potentially a smart move. Although they'd be better off dropping the "Inspired by Starbucks" part.
posted by tim at 2009-07-29 13:53:39 
Are you sure those aren't photos from a Cracker Barrel?
posted by Ron Golden at 2009-07-29 14:07:16
This seems to fit with their re-discovering coffee initiative and/or a flight away from McD.<br /><br /> <br /><br /> The move towards manual espresso is part of the story-I would also expect to see more usage of the 'clover' brewer in these shops. The decor might be a bit tacky, but they're shooting for a feeling of home/hand-made. <br /><br />
posted by Mykel at 2009-07-29 14:26:24
Here's the Harvard Business Review on the new chain: <br/><br/>http://blogs.harvardbusiness.org/merholz/2009/07/why-the-starbucks-15th-ave-sto.html <br/><br/>And The Motley Fool: <br/><br/>http://caps.fool.com/Blogs/ViewPost.aspx?bpid=235940&t=01001329399083857736<br/><br/> ~B
posted by Brendan at 2009-07-30 16:24:23
Wow! that view was really an eccentric one.hahahaha...is that really visible in all Starbucks coffee shop?
posted by Arthur Sperman at 2009-07-30 19:19:37
Well said, dvdcloner66. Well said.
posted by sjb at 2009-07-31 01:30:32
I love the spammers drive by link drops.<br /><br /> <br /><br /> I like to think of it as "phoning it in" SEO.<br /><br /> <br /><br /> I thought i heard they were going to experiment with selling booze/wine at these joints. <br /><br /> <br /><br /> If so I can see why they would want to distance themselves from the mothership.<br /><br /> <br /><br /> Right now Mickey D's is drinking their milkshake.
posted by ryanol at 2009-07-31 11:15:01
