aug 14
2008
Borders Rocket
Your authenticity skewered: Wes Anderson and Jason Schwartzman do a commercial for Borders on YouTube. [via]
4 comments
It's so weird. Not only does it not make sense - it's boring - unedited - and so unlike both. Terrible stuff.
posted by Jay Brewer at 2008-08-14 15:13:57 
I'm not sure I get how this is a commercial for Borders. I guess the point is "look at all the stuff we have," but isn't someone watching it on YT just going to click over to Amazon?
posted by alesh at 2008-08-14 20:50:06
yeah, i don't get it either. Schwartzman promotes his record I guess.
posted by Bort at 2008-08-15 07:52:39
It's a promo stop from back in March for Darjeeling Limited.<br /><br /> <br /><br /> "Hey guys, on your way to the next Darjeeling interview can you stop by Borders for 15 minutes and just riff on books and movies you like?"<br /><br /> <br /><br /> Boring, but maybe better than the usual canned interviews.
posted by smithee at 2008-08-15 13:43:10
