New site alert: "Frrvrr uses cutting-edge technology to identify topics you might be interested in based on your browsing history, public records, health records, email activity, legal filings, and web profiles." What!? Exactly. Lindsay and I were debating the legitimacy of site -- to my eye, it seemed just crazy enough to exist and it's even having a launch party at SXSW. Then she noticed the party is sponsored by The Onion. Oh. Oh, nevermind. I signed up for the Beta anyway!