Book ARG

We've seen alternate reality games for movies and for music and for video games, but I believe the game for Steven Hall's The Raw Shark Texts is the first ARG built around a book. The adventure starts at LostEnvelope.com and includes clues left on Flickr, YouTube, and other sites, all ending a real-world prize. More details at Vulture.

2 comments

I don't know... wasn't Kit William's "<a href="http://en.wikipedia.org/wiki/Masquerade_%28book%29">Masquerade</a>" the first back in '79?

posted by Auz at 2007-05-22 16:15:19

Huh, I've never heard of that, but it's pretty awesome.

posted by Rex at 2007-05-22 16:49:18

Book ARG

Rex Sorgatz